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Inflection Points – Shaping the Future

Andrew Grove was one of the earliest employees at Intel and ultimately its driving force in attaining preeminence as one of the world’s most successful companies.  He is also widely credited with coining the motto, “Only the paranoid survive.”  In his book by the same title, Grove discusses the concept of strategic inflection points – which he describes as “a time in the life of a business when its fundamentals are about to change. That change can mean an opportunity to rise to new heights. But it may just as likely signal the beginning of the end.”

Grove goes on to say that, “Strategic inflection points can be caused by technological change but they are more than technological change. They can be caused by competitors but they are more than just competition. They are full-scale changes in the way business is conducted, so that simply adopting new technology or fighting the competition as you used to may be insufficient. They build up force so insidiously that you may have a hard time even putting a finger on what has changed, yet you know that something has. Let’s not mince words: A strategic inflection point can be deadly when unattended to. Companies that begin a decline as a result of its changes rarely recover their previous greatness.”

“But strategic inflection points do not always lead to disaster. When the way business is being conducted changes, it creates opportunities for players who are adept at operating in the new way. This can apply to newcomers or to incumbents, for whom a strategic inflection point may mean an opportunity for a new period of growth.”

Finally, Grove concludes, “You can be the subject of a strategic inflection point but you can also be the cause of one.”

At Brighton, we share Mr. Grove’s healthy dose of paranoia and more importantly his sense of power or capacity to shape the future and to bend our own curve in an upward trajectory at the strategic inflection point.  Great companies recognize inflection points and respond.  And, yes, they can even create them. Great companies invest in both their human and financial capital to ensure an upward trajectory.

The real estate industry is positioned at just such a generational, perhaps once-in-a-lifetime inflection point and Brighton is responding vigorously.  Here are just a few of the things we’re doing.

Building the Best Team in the Industry

Over the last year Brighton has been hiring – and we’re hiring some of the best in the industry.  Our business is growing and in order to service the increased demand and build an organization that will accommodate even greater future growth we needed to add some great talent.  Of course, we’re very excited about that.  For more information on Brighton’s new team members and organization click here.

Developing the Most Innovative Product Line

We know that you want a home designed for today’s lifestyle.  That home your parents raised you in was a great home to grow up in but probably not what you’d choose today.  In fact, we have a notion that you want something more up-to-date than what was available even 5 years ago.  For that very reason, Brighton isn’t building a single plan it built 5 years ago.  What’s more, over the next 4 months Brighton Homes will completely overhaul its product line, with refinements to 12 of our existing best sellers and the introduction of 24 completely new plans spanning several market profiles.  That’s about 2 plans a week so check the Brighton Homes website regularly to see the latest additions.  www.brightonhomes-idaho.com

Investing in Infrastructure:

Regular followers already know that Brighton invested heavily in new developments in 2010.  We started the year with two great projects in full stride, Paramount and Mill District at Harris Ranch.  Over the course of the year we added River Heights at Barber Valley, SpurWing Greens, and Tuscany – five great projects in the best locations in the valley. What you probably don’t know is that we’ve been every bit as active in developing our internal infrastructure, including the technology and processes that will enable us to provide our customers the best service possible.  Also on the horizon for 2011 is a new Brighton Homes Design Center located at our headquarters in Brighton Plaza.

Shaping the future requires vision and execution.  It’s hard but scintillating work.  Brighton is doing so by hiring the best team in the business and arming them with industry leading technology and practices.  We’re pairing the most innovative product with the best neighborhoods in the Treasure Valley.  We invite you to check us out and follow our progress.

Please see the attached press release for more details: Brighton_Ldrshp_FINAL